Remaining Agile with Billions of Documents: Appboy and Creative MongoDB Schemas
In this talk, Appboy co-founder and CIO Jon Hyman will discuss various schemas that Appboy has evolved to use on MongoDB, remaining agile as Appboy has grown to massive scale. Jon will discuss topics such as random sampling of documents, multivariate testing and multi-arm bandit optimization of such tests, field tokenization, and how Appboy stores multi-dimensional data on an individual user basis to be able to quickly optimize for the best time to deliver messages to end users. Appboy is the global leader in Marketing Automation for Apps, helping clients such as Urban Outfitters, Shutterfly, Kixeye, PicsArt, USA Today Sports, and iHeartRadio increase engagement through automated messaging. Each month, Appboy collects tens of billions of data points from hundreds of millions of monthly active users.